![]() ![]() The three paint colors with the highest depreciation-purple, brown, and gold-also have low market share, but depreciate far worse than average. However, rarity alone does not determine how much a vehicle depreciates. “Orange is such a novel color that it is often the choice for popular special edition vehicles, like the 30th edition Mazda MX-5 Miata, which are typically limited production vehicles.” “Like yellow, orange is most often found on low-volume sports and muscle cars,” said Brauer. The same holds true for orange, which ranks third and also comprises a small overall share of vehicles. “In fact, yellow is among the colors with the lowest vehicle share, and is most commonly a color for sports cars and other low-volume vehicles that hold their value relatively well.” “Yellow may not be a widely desired car color, but there are enough people who want yellow, versus the number of yellow new cars being ordered, to make yellow cars more desirable than others on the used market,” said Brauer. Overall, yellow is the vehicle color that holds its value best, depreciating 45.6 percent less than the average vehicle. “This makes white, black and silver appear to be in high demand, yet our analysis confirms that more obscure colors tend to hold their value better than common and popular colors.” Vehicle Depreciation by Car Color – iSeeCars But are those the best colors for helping a vehicle maintain its value? “There’s a bit of a self-fulfilling prophecy going on here, with many consumers picking these mainstream colors not because they like them, but because they assume everyone else does,” said Brauer. Mainstream colors, including white, black, and silver, are popular because they are seen as the safest colors with the widest appeal. Some of the most beneficial colors for retaining value, including yellow and orange, may surprise consumers.Popular colors, including white, black and silver, have minimal impact, meaning they won’t hurt resale value but they also won’t help a vehicle maintain its value.A vehicle’s color can have a substantial impact on how quickly it loses value, with the highest depreciating color losing more than twice the value compared to the lowest.“With resale value being the single biggest factor in how much a new vehicle ‘costs’ over the course of ownership, consumers should carefully consider their color choice.” “A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars Executive Analyst Karl Brauer. ( iSeeCars) – After comparing the prices of more than six million new and used cars between 2017 to 2020, iSeeCars has determined which colors help, hurt, or have minimal impact on a vehicle’s resale value. Please look at the time stamp on the story to see when it was last updated. This is an archived article and the information in the article may be outdated. ![]()
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